tech
Commerce

Advantages and disadvantages of using an eCommerce web design platform

Many companies are creating their eCommerce platform in Singapore to improve their brand visibility in today’s digitized economy. It’s not easy to own and manage an eCommerce platform in Singapore, still, find the time to focus on the core business. This is especially true for the startups or smaller organizations that want to get their brand out there to the masses, and for this, every minute counts. 

Well, rather than going through all that hustle, wouldn’t it be a lot easier to outsource your eCommerce website design in Singapore to experts? A good digital marketing consultant in Singapore can help you set up your website on an eCommerce platform in Singapore. These platforms specialize in hosting eCommerce websites so that the owners can concentrate on the more important thing, which is to make sales and grow their online jcbusinesses.  With that said, some benefits come with using an eCommerce platform. 

But is it all smooth sailing, especially when you have little control over your website? Let’s take a look at the advantages and disadvantages of using an eCommerce website design platform so that you can make the decision. 

Advantages

Easy to set up

Setting up an eCommerce website is no piece of cake. There is a lot that goes into it, and the whole process can be quite overwhelming. For a self-hosted website, you have to do all the work yourself. This includes choosing the software, downloading it, and afterward operating the platform. If you have experience in being a digital marketing consultant in Singapore or are a tech expert, this step could be relatively easy for you.

However, there is still the aspect of getting enough time to maintain the site. On the other hand, a hosted eCommerce site is usually well taken care of by the provider. You don’t have to think about the software or even the hosting. There are also many great website templates available for your eCommerce website design in Singapore. You don’t have to design everything from scratch; just pick one of the widely available templates, and you’re good to go.

You don’t need as many technical skills.

If you wanted to self-host your website, there is a need for technical skills and experience. Otherwise, how will you know how to run the servers or the software that powers your online store? 

Consequently, it may be better to seek the service of an eCommerce website platform that will take care of everything for you. It doesn’t mean that simply because you have little technological skills, you cannot own a successful eCommerce website. Well, this is proven to be true thanks to the eCommerce platforms.

Fewer security risks

There are cybercriminals everywhere waiting to pounce on any opportunity to ruin the lives of other people. Beyond that, it’s important that your customers feel they are guaranteed the type of security they expect even as they go about shopping online. The good news is with a hosted site, you don’t have to worry about security glitches. Also, many of the service providers will take care of processing the payments. Most of the time, this automatically factored into your eCommerce website design in Singapore when you set up a payment method. 

Access to help whenever you need it

The best part of having a hosted site is that you can access technical support whenever you need it. In instances of problems with the software or a bug pops up, there is a team of developers at your service who will troubleshoot and fix it.

Many features at your display

The majority of the eCommerce platforms implement the best features for the optimum performance of your website. Furthermore, there are many features at your display, and once you are subscribed to the service, you can start using them. Keep in mind; the advanced features you will find with some of the eCommerce platforms are ideal for making your online store powerful and competitive. 

If you want a professional-looking website, it is all dependent on how good your eCommerce website design in Singapore is. Luckily, you can outsource this work to professionals such as a good digital marketing consultant in Singapore to help you implement all the features you want for your website.

Easier scalability

Normally, with a web design platform, there is no such thing as worrying about servers. The platform company takes charge of running the code. This means that whenever there is a drastic increase in traffic, the developers will find a way of accommodating it. For instance, if there is a need to scale up capacity, you might be required to upgrade to a higher plan. This way, handling the extra traffic becomes quite easy.

Disadvantages

Limitations over the features

The main drawback of eCommerce platforms is the fact that there are strict limitations on custom features.  This means you have very little control over customizing your site. Verily, it’s often difficult for website owners to convince platforms to add customized features. Since you might not be able to tailor your site to meet your needs or that of the customers, you have fewer chances of creating a unique customer experience.

More costly

When thinking of getting a third-party platform, you have to be prepared for high monthly costs depending on the platform company you choose. This is because you will be paying for many things, including software development, hosting services, customer support, and so on. Furthermore, as your online store grows and becomes larger, you will need more resources hence an increase in monthly costs. 

But the fact that you will not have to keep worrying about operating the platform makes the price you pay worth it. 

You have to rely on customer support.

The thing about hosted websites is that you have no access to the servers. You are also not the one operating the platform. Therefore, in case a problem occurs, you must contact customer support or the personnel assigned to help you out. The problem is the customer support personnel may not be as responsive as you would expect them to be. 

Ultimately, this can result in lots of headaches and frustrations on your side. Thus before signing up with an eCommerce platform, take the time to investigate how the customer support responds to issues and queries. You can also engage a digital marketing consultant in Singapore to help you handle managing your technical customer support needs if you do not have the time or lack the expertise to resolve technical issues with your website.

In summary

The choice of hosted eCommerce site or self-host is entirely up to you. The important thing is to weigh both sides carefully and make a decision based on your goals and what you want for your customers or audience. Do you want freedom over your website to create the kind of look you want? If so, self-hosting is the way to go. If you lack the time to set up your eCommerce website design in Singapore, feel free to go for any widely available eCommerce platform Singapore instead, such as Shopify or BigCommerce.

Also, if you want a business that is up and running as soon as possible, easier platform maintenance and operation, and access to round the clock support, then an eCommerce platform in Singapore will be best suited for you. Your work will be to drive sales for your store and make money. Similarly, startups tend to experience difficulties getting a footing in the market. Reach out to a digital marketing consultant in Singapore for helpful insights on getting your brand out there. Digital solutions are a highly reputable digital marketing agency that can provide solutions for your social media marketing in Singapore, eCommerce web development, and other web solutions. Contact us today on how we can help you grow your business digitally and take it to the next level!