It is predicted that eCommerce channels shall account for 22% of all global retail by 2023. This staggering figure is more than enough to motivate companies of all sizes to, at the very least, invest in the deployment of eCommerce channels for their services, products, and digital goods.
While your company spends thousands on traditional advertising means and product development, why not take it to a whole new dimension by reaching your customers where they are most comfortable? Their devices!
Developing an eCommerce app can provide a massive boost to your business or help you create entirely new revenue streams that cannot be possible through traditional retail.
All it takes to tap into this market is a well-designed eCommerce app that can wow potential customers and helps you convert prospects into sales.
In this article, we take a quick look at how you can develop an engaging eCommerce app for your business and some tips to make it super successful!
Reaching Out To Customers
Taking your products and services from traditional retail practices to digital strategies requires an objective approach to app development. The first thing that you will need to determine is the user base that you mean to target. As mobile technologies differ between devices and carriers, creating a broad net is an excellent way to proceed.
This means investing in either a Hybrid app that can work with most modern devices or choosing to create separate well-integrated apps for each major operating system found in the market. This is called your development platform, and it is the first thing that needs to be determined before you begin developing your app.
Choosing a Feature Set
The features you provide through the app can be the same as those being offered by others. This does not make your app any less significant or redundant. Your app’s focus should be on the products and services you provide, while the UI should be representative of your company. Most modern developers will help you create a smooth and intuitive UI that is engaging and pleasing to interact with.
To determine space for innovation and select a tentative feature set, you have two options at your disposal.
You can either review existing apps and their case studies or learn through examples. Both resources can be found at the Builder.ai website to help you expand your initial idea and craft a tentative list of features for your new eCommerce app.
Pre-Packaged or Custom-Made?
Today, developing an app is no longer a tedious and time-consuming task. With so many innovative developers and companies on the scene, it is as easy as picking out an outfit for work!
To fast track development, Builder.ai offers a range of options to help you choose the best designs and features for your eCommerce app.
You can either select a pre-packaged app that contains a pre-existing set of features common to the industry and app purpose. You can also visit the Builder Studio and choose the features and capabilities you want by yourself.
The team provides you with prototypes, samples, and examples to finalize the app and customize it according to your preferences.
Making it Work!
It is no use to develop an app and simply leave it on an app store to gather dust (metaphorically speaking)!
You need to get the app onto user devices and get them to start using your services. This cannot be achieved without a targeted and comprehensive marketing and outreach campaign that builds on the Unique Selling Points and new features of your app. An effective outreach campaign through digital or traditional channels will help you generate interest in your app and drive app discovery to catch new markets and prospective clients.
An eCommerce app is an excellent utility to drive user engagement and generate new streams of revenue for your business. With time, your eCommerce channels may even grow to become the primary source of income! Yes, the potential is vast!
By investing in an intuitive, engaging, and well-developed eCommerce app, you can help your business meet the needs of a fast-evolving global retail market! It’s never too late to begin your digital transformation journey.