Technology

Artificial intelligence in marketing and advertising

The world is changing fast. Rather than changing, the right word in this context would be evolving. Compared to the early 2000s the technology has come a long way. Don’t you agree? 

One such technology that has been creating a buzz from the past few years is Artificial intelligence. It is going to make lives easier for people in the future. 

It is not an exaggeration to say that it will pitch in its part in changing the world. If you think only people will be benefited by Artificial intelligence then you’re wrong. The influence of AI in your daily lives is more than you can imagine. It is a bit hard to map down all the Applications and products that are using AI. Artificial Intelligence helps businesses in providing their customers with a more personalized experience. 

Before learning about how AI is used in marketing and advertising. It is important to know what Artificial Intelligence is.

What is Artificial Intelligence?

Artificial Intelligence is a branch of computer science that deals with building smart machines that perform tasks without any help from humans. Simply put, it will help in building machines that think and perform actions like humans. The main goal of this technology is to reduce human intervention in performing day to day or other tasks and let machines handle it. 

From Healthcare to Robotics, different industries are actively using AI. Businesses are also using AI in marketing and advertising. Yup, you heard it right. It is being highly deployed in these two areas. Many brands are utilising the power of AI in advertising and marketing and improving their business by leaps and bounds. Thanks to digital marketing techniques, the businesses have tons of data. However, they lack the ability to process all this data effectively. One thing you must realise is that this data will have a lot of information that will help you in improving your campaigns. 

Marketing and advertising are a costly affair. Businesses spend a lot of time and money on their campaigns to reach their target audience and improve their sales. So the brands are turning to AI to help them interpret the data and drive their campaigns towards success.

How AI is being used in advertising and marketing?

Businesses are using AI-Powered advertisement to get insights from the data. With all these insights they can improve the customer’s experience. In the end, all brands strive for is to make their customers happy. Don’t you agree? 

With all this being said you are curious to know how AI is being used in advertising and marketing. Right?

Then what are you waiting for? Let’s dive right into the topic. 

Reaching the right audience 

What do you think is most important for businesses? Reaching the right audience. Because if they don’t reach the right audience how will they promote their brand and improve their sales? Ad targeting matters as much as having a creative ad copy. With social media taking a prominent place in people’s lives, brands now have access to a lot of data. This customer data will help them in reaching their audience. 

However, doing it manually may not be that effective. This is where AI comes into the picture, it has a lot of tools that will help you in analysing the data. Yup, you heard it right. There are AI systems that help you find your target audience based on your ad performance, previous audience, weighs these details against the real-time data and KPI’s of your brand to find you the new audience that will be interested in your products.

Recommendations

One of the best examples to explain this is Netflix and Spotify. Confused? Have you ever wondered how Netflix knows your taste so accurately to recommend you the next binge-worthy show? Or how does Spotify know exactly that you’re in the mood for some sad music today? There is no rocket science behind this most people know that the Algorithms do the job and provide users with content that will please them. Yup, you’re right. With AI you can use the data you have relating your audience to provide them with utmost customer satisfaction. It is quite simple, when a customer is satisfied with your services, they will keep coming back for more, helping brands gain an advantage over the competitors whilst increasing their value. 

Creating Ads

Yup, you have heard it right. There are AI-based platforms that help you in creating ads fully or partially. They create these ads based on the goal you want to achieve through that campaign. This functionality is already present in some ad platforms (social media). These platforms suggest the ads you should run based on the links you’re promoting. Cool, right? There are some third-party tools that use similar functionalities to write the creative ad copy for you that will perform well. They use two popular AI technologies namely Natural Language Generation (NLG) and Natural Language Processing (NLP) to write amazing ad copy. 

Performance Optimization

Performance optimization is one of the key reasons why many brands prefer AI in advertising. As you see, AI has machine learning algorithms that will help the brands in analysing how their ads are performing on different platforms. If you think that AI only provides analysis on ads performance then you’re wrong. It also offers recommendations on how brands can improve the performance of their ads. Isn’t this what brands need the most? If they know the perfect solution to their problem they can resolve the problem quickly. These platforms may also take automated actions on your behalf and save you lots of time and effort. In simple words, they handle all the manual work, so that you can focus on other important tasks.

Wrapping up

As you have made it to the end, you must have got few insights on how AI is being used in the advertising and marketing world. But if you think this is all AI can do then you’re highly wrong. Because in future AI will continue to innovate the ways brands market and make life easy for them. Combining AI with marketing and advertising is one of the best decisions ever made. Because with this combination more brands are able to reach their targeted audience, personalize products for their customers and improve both value and customer satisfaction.