Digital Marketing

Convert Web Visitors With These Design Principles

Do you want to increase your site’s conversion rate?

A high conversion rate rests on many factors, including your website’s usability and design. You may have an excellent product or service on your hands, but if the site’s design isn’t maximized for conversions, you leave money on the table.

As experienced marketers know, you need to tweak your site’s design to make a difference in your conversion rates. While SEO, content marketing, and social media are all critical, creating a stellar website is often overlooked.

Now we will list the top ways you can increase your site’s conversion rate by conducting smart design changes. Follow these practical suggestions to convert more web visitors into paying customers.

#1: Utilize the Power of Directional Cues

Your site visitors will always look for cues that help them navigate on-page and between the various pages. You can use some general direction cues to increase conversion rates, including signups, opt-ins, and sales.

The most common directional cue elements are arrows. That’s because arrows send a clear visual message: click here, or pay attention to this. Integrate arrows or similar elements straight into the graphic design of your site.

You can use directional cues explicitly or more subtly. For instance, you could have a call-to-action with a big arrow pointing to a button that your visitors can click. A more subtle approach would be using visuals that direct your visitors’ attention to a form or button in a sub-conscious way through the use of patterns or gaze direction.

#2: Design a Lightning-Quick Website

Nowadays, peoples’ attention spans have gotten shorter to the point that even 1-2 seconds of page load time delays can significantly reduce your conversions. This is exactly why you need to ensure that your web visitors encounter a quick-loading site.

In optimizing your page loading speed, literally every second counts. You can use various free tools that help you determine the particular loading issues that can be fixed with better web design. Among other tools, you could try Gtmetrix, Google PageSpeed Insights, and Pingdom.

#3: Make the First 8 Seconds Count

Most digital marketing aspects agree that the first seconds of your visitor’s experience with your site matters a lot. In fact, the oft-quoted site design rule says that you should aim to engage your visitor in the first 8 seconds. When you fail to engage the person in this timespan, it’s likely that they’ll fail to convert.

As you can see, this is not a full window of opportunity. To see results and conversions, you need to quickly grab their attention. Here are some practical design methods that you can use to achieve that goal:

  • Do you have any signup buttons on your landing page? You should get these designed to capture attention: simple, on-point, and large enough to have your visitor’s attention.
  • Use interactive content to boost your conversions. One of the best types of interactive content is video. You can have a custom video on your site or embed a publicly uploaded video from YouTube, Vimeo, or a similar service.

  • Make sure not to forget visitors who have clearly lost interest. Serve these visitors with a banner that clearly outlines your value proposition. Use humor or surprising elements to make these graphic elements stand out and drive the visitors back to using your site.

#4: Make Use of Your Whitespace

Some sites fail to utilize whitespace, resulting in a digital environment that doesn’t serve the conversion needs. When the whitespace isn’t correctly used, you’ll find cluttering of various design elements scattered across the site.

The visitors are likely to find it hard to locate buttons that lead to actual conversions. For instance, clickable elements like Book Now or Sign Up. Putting your call-to-action notices or conversion forms on whitespace can significantly enhance the rate at which your prospects are signing up.

But when it comes to whitespace, you should take care not to overdo it. Having too much whitespace can disconnect your copy, visuals, and buttons. The lack of continuous visual design flow and interconnectedness may lead to visitors’ confusion and a premature exit from your site.

#5: Opt for High-Quality Images Only

The visuals on your site are not there just for aesthetic reasons. These serve a crucial purpose in your users’ journey towards a conversion. The right kind of images can boost your conversion rate: visuals connect with your potential customers and raise the perceived trustworthiness of your company.

The wrong types of images are irrelevant or low-quality. The latter is especially damaging as bad image quality can create mistrust and hurt your company’s image. Aim to have only relevant, personal, and high-quality images on your site. These are going to maximize your chance of acquiring converting visitors.

The Bottom Line: Convert Web Visitors with Smart Design

Design plays a significant role in how your visitors interact with your website. Design optimized to convert your visitors into subscribers or paying customers can significantly affect your company’s revenue.

Here are the top design ideas to boost your web conversions:

  • Pique your visitors’ curiosity within the first eight seconds: use interactive content and thoughtful touches in your web design.
  • Take or buy only high-quality images and footage. Low-quality or irrelevant visuals will hurt your conversion rate.
  • Add directional cues to your site that help to drive more conversions. Arrows or subtle visual cues could increase your revenue, subscriber count, and other vital metrics.
  • Use whitespace to bring attention to signup buttons and similar elements on your site. That could lead to more conversions.
  • Make sure that your website is quick and easy to access. Speed is an important variable. Take the necessary steps to optimize your site’s design for fast loading time.