Digital Marketing

How to Better Protect Your Digital Content

In the modern world, thieves are doing more and more of their stealing in the virtual world rather than in real life. Therefore, it is more important than ever that you are diligent about protecting your digital content. Otherwise, your key assets, such as your website, are at risk of being plagiarised. There are rules governing the protection of intellectual property, but the web operates in much more of a wild west environment. Not only is protecting your digital content important from your own perspective, but you also have a certain duty of care towards your clients and your customer base as a whole. In the following blog post, we are going to look at the protection of your digital content in more detail. 

Use a Copyright Notice 

The copyright notice that you can put at the bottom of different pages on your website can help to reduce plagiarism as it put the law more firmly on your side. Make sure that you are clear in the permissions that you allow in your copyright notice. You should think about protection in your own country and the world at large. After all, you do not want your content to be stolen and translated into a different language without your say-so. While the copyright notice may not stop theft, it can help you to manage your digital assets, as well as giving you some legal recourse if you need it. 

Continue Creating Original Content 

While the continued creation of original content can seem like an ongoing challenge, it is also a vital component of the overall SEO strategy of your company. As well as being original, it also needs to be high-quality to ensure that search engines treat it with value. If your content is stolen and put onto another site, it is going to be the thief that will suffer from a ranking perspective. The creation of great content plays a central role in establishing your company as an authority in your sector, which makes it more likely that you will be turned to time and time again.

Work Out If Your Content Has Been Stolen 

Continually doing manual internet checks to see if your content has been stolen is hugely time-consuming, but there are some tools that you can use to help you out in this. You can use something such as Google Alerts, which will allow you to scan the internet based on a specific set of criteria. You can also receive alerts when it makes any matches to what you have already pre-determined. When you have detected that the plagiarism has occurred in the first place, you can then take the necessary steps to put this right once again. If you are concerned about specific articles, there are tools out there such as ‘Article Checker’ which allows you to scan the internet to see if any hits come up.

Consider User Authentication 

If there are specific sections of your site that you do not want to be so easily accessed, a potential option is to put in place a user authentication system. This means that valid credentials have to be inputted in order to go any further. There are several different elements of this that you can consider, including username, password, personal identifiable information, security question answers, and CAPTCHA. You may have a certain section of the site that you want to have special protection. More and more companies are using paywalls as a way of generating revenue for access to exclusive content, so you could easily join in with this if you would like. 

Watermarking 

As well as thinking about your written content, you should also pay attention to protecting the rest of your visual content too. One method that you can use to prevent your content from getting stolen is to put on an invisible watermark. This can serve to capture some key information, such as the IP address that has been used to access the site, the purchaser’s name, and the final four digits of the credit card. You can then more easily track down who is using your content and take the appropriate action once you have done so. 

Regional Access 

Another possibility to take into account is to make your content only available in certain geographical areas. This is a practice that is known as geo-fencing and is based on the IP address that the server receives. It is a relatively simple process, but it may be one that proves to be necessary depending on the laws in the region that you are operating, as well as the world as a whole.

Lock Your Content on Your Site 

Another potential option that you could take into account is to lock the content on your site entirely to ensure that nothing can be copied and pasted from it. While this may seem like a more extreme course of action, it is one that more and more companies are considering in order to provide themselves with an additional layer of protection, which can prove to be invaluable in all sorts of different ways. 

As the world moves increasingly digital, it makes sense that you take even more care to protect all your hard work. Of course, digital content tends to be easier to steal than physical documents, which can obviously present a major problem. While you may not be able to stop content from being taken entirely, you can do everything possible to reduce the risk of this threat. As well as this, you can also help to increase your ability to track the culprits if anything does happen to get taken along the way. This way, you can take any action that needs to be taken. As you produce more valuable content on your site, it becomes more of a need to protect what you have accumulated. Otherwise, you put your intellectual property at risk, which may very well be one of the cornerstones of your company.