Marketing

HOW TO CHOOSE THE RIGHT EMAIL MARKETING PLATFORM FOR YOUR BUSINESS

Marketing strategies play an important role in the success of a business. You may have a really great product but you have to market it really well if you want to see success. Why would anyone want to buy a product if they don’t know enough about it? There are many marketing strategies in the current world. But one of the most effective marketing strategies out there is email marketing. This is a fairly old strategy compared to other marketing strategies. Due to this people think that it is not working anymore. However, this is a completely wrong assumption. Ask anyone who is involved in marketing, email marketing would be one of their favorite strategies. This is because it is not only easy but also works very efficiently. If you look even today you will be getting emails from the brand or companies from which you have availed few products or services.

Email marketing helps businesses to generate more revenue. This strategy is more useful for small and medium businesses. Most of the revenue generated by these businesses is through email marketing. So if you own a small business and want to use email marketing to increase your business then it is very simple. All you need to do is to approach an excellent email marketing service. These services provide you with the software that you need to run your email marketing campaigns and programs. These email marketing services will help you in sending thousands of professional-looking emails to promote your products or services. If you don’t know which service you should choose Email Tool Reviews will help you in choosing the right email marketing service for your business. 

Here are a few things that you should look for before choosing an email marketing service. 

Segmentation

This is a very important thing while running an email marketing campaign. You cannot send the same email to each and every one of your customers. Not only that but you also cannot send the same number of emails to all of your customers. One should know how many and what type of emails should be sent to customers. There are frequent customers, occasional customers, and potential customers. If you send the same emails then it doesn’t work. The email marketing service you choose must have the ability to segment the customers based on how valuable they are. You have to divide your customers according to their frequency of activities. One can do it by based on the data they collected previously. Once you do this you can send personalized emails to customers in each segment. 

Automated marketing

This is an advanced feature that will help you tremendously in sending effective emails to your customers. You don’t have to worry thinking about what type of emails you want to send and when to send them. If the email marketing service you subscribe to has this feature it will automatically send the emails you want. It does this based on the data it receives. Once the user performs certain activities they automatically trigger actions that will send them a certain type of email in the future. It will help you send highly personalized and relevant emails to the customers to keep them engaged. 

Customer service

Customer service is something that doesn’t need a lot of explanation. Each and every business must provide great customer service and support if it wants to succeed. Since you are dealing with a company that is responsible for the marketing of your products they must provide great customer service. You cannot face any type of difficulties while using their service. If you do then they must provide customer support immediately without any delay. This goes to every email marketing service as even the best service providers may have problems. So choose an email marketing service that provides round the clock customer support and helps you in reaching the customers you want.

Pricing

This is a tricky one. The pricing of an email marketing service must depend on the number of resources you need to do your operations. If you have more customers then it is better to subscribe to an email marketing service that will give you all the resources you need in order to smoothly carry out your campaign. But if you don’t have many customers then it is wiser to choose an email marketing service that provides you with the resources you need for a cheaper price. There are even few email marketing services that provide services for free. MailChimp has a free service that small businesses can use free of charge. So choose a plan that suits your needs. 

Templates

No one wants to read an email that looks ugly. You need to send an email that the customer would like to read. One of the best ways of doing this is by creating a beautiful email that reflects your business. Another important thing to keep in mind is customization. The email marketing service should provide templates that are highly customizable. This is very important because most of the people today read emails on their mobile phones compared to any other device. So you have to make sure that the structure of the email is the same on every device. 

Third-party integration

This feature may not seem that important but in reality, it is. The ability to integrate your emails with other platforms can boost your business. You can integrate them with e-commerce platforms or social media platforms. One can use the third-party integration feature to provide multiple ways for your customers to sign up for your services. It can make the customer purchase an item through a call to action button. Integrating it with Google analytics will help you track your customer’s activities and take steps accordingly. 

A/B testing

This feature will help you in understanding which type of email campaigns are more successful. It will save you a lot of time while figuring out which campaign to run. You can even do it manually but it takes more time. However, if this feature is built into the platform then you can simultaneously run two campaigns at a time to see which one is more effective. You can do this to test any feature that you want to include in your emails. 

Conclusion

Having a great email marketing service can improve your business drastically. This is true especially if you own a small business. Email marketing has a high return on investment. More than 85% of marketers use this strategy to grow their businesses. Choosing an email marketing service will make things easy for you. You will have more control over the way you send emails. But choose an email marketing service that suits your business requirements and style.