The online shopping data shows that e-commerce is the best way to go for any growing business. Some experts also predict that e-commerce will surpass the $2 trillion mark in sales in the coming years. It has been named one of the fastest-growing and valuable industries in the world.
But what makes one e-commerce website stand out from another? The answer is a thoughtful and unique website designed by an expert web design company. If you are not sure how it works? Read further to know more.
Begin With User Engagement
Keep reminding yourself that the customers are the priority when it comes to an e-commerce site. The site’s design should be developed so that the customers feel comfortable when they shop on the site. The design should be seamless, intuitive, and easy to use.
To boost user engagement, you must incorporate a few concepts and ideas while designing the website. The concepts include coherence, simplicity, mobile-friendliness, transparency, and trustworthiness. Turn these practical ideas into design concepts with the help of professionals from an experienced web design company and reach the next level of user engagement.
Offer Intuitive Navigation Interface
More than 80% of the shoppers use their mobile phones even inside a physical store to compare prices, check product reviews, or find alternate stores. This being the case, you should offer them an intuitive navigation interface as the first step to a pleasing shopping experience.
Your e-commerce site should be all about having the necessary information in hand to find the required products easily at all times.
- If your e-commerce site is going to offer a multitude of different products, then include a search bar that is prominently visible on all pages.
- Don’t forget the CTA button – in this case, a cart icon. Make sure it is available on every page of the site and that the icon directly takes the users to the checkout page.
Add Design Elements to Gain Trust
When it comes to a new e-commerce website, everything comes back to trust. Be it lead generation, conversion, or customer retention; once you offer the customers trustable features, the process will get much easier.
Build confidence by showing trusted and known logos on the site. If your website sells products from big brand names, you can leverage this by displaying the logos wherever possible. It will trigger trust among the customers, ultimately pushing them to spend more time on your site.
Work with an experienced and reliable web design company and discuss other trust-building features like a legit customer testimonial page and a transparent Contact and Business information page.
Think About Accessible Design
Nowadays, every other e-commerce business has a solid online presence, thanks to the experts in web design agencies. The only way to stand out from them is by treating your e-commerce website as a place without limitations or barriers.
One small way to do this is by incorporating accessible features in the web design. For instance, you can brainstorm a colour code that will support colour-blind customers. Make use of contrast checkers, inclusive design ideas, and reach out to web design agencies to include accessibility in your web design.
Product Descriptions and Images
Last but not least, while designing the website, you must also think about the images and product descriptions you are going to add to the site. An e-commerce website can sell the products and convert leads only with the help of good pictures and information.
Images are a way to demonstrate your products to the potential audience, and you must make their experience tangible. Similarly, product description gives more details and information about what you are selling. Remember that people buy what they see, and people buy products with in-depth product descriptions.
According to statistics, e-commerce sales will be responsible for 17.5% of the total global sales in 2021. Work with a web design agency and launch your e-commerce site soon to stay ahead in the game.
