photobook
Marketing

How to market with photobooks

Whether you’re trying to build a business or bolster your personal brand, there are a lot of different ways to go about it. One of the best things you can do is find a way to attach your name to something meaningful. While photo books were previously used mostly for personal use, they’re starting to gain a foothold in the business world. Read on to learn more about how photo books can help your marketing efforts.

A Portfolio

A good portfolio is one of the most important things to have if you want to drum up business. You can spend all day telling people about the work you do, but the best way to prove your mettle is to simply display examples of your previous work. However, it can be tough to find a good place to do this.

Photo books are a great way to put your portfolio on display in a unique and memorable way. Most people have a portfolio on their website, which means getting prospective clients to navigate to that section of the website to look at work samples. With a photo book portfolio, you have physical copies of your previous work that you can show potential clients during pitches and other meetings. Not only does this make it easier to pitch your services and display your portfolio, but it also separates you from the crowd.

Make It Unique

One of the biggest mistakes people make when it comes to using a portfolio for marketing is making that portfolio generic. While the actual work you’re showing is the most important part of your portfolio, the level of care with which you put that portfolio together is also something clients tend to look at.

Photo books from Mixbook allow you to create a unique portfolio that helps highlight the quality of your work. You can start by choosing from one of the hundreds of premade themes or you can start a photo book from scratch and customize it to your heart’s content. Either way, it’s important to spend some time making your photo book portfolio look professional and on-brand.

Who Needs a Photo Book?

Carrying around a photo book for a portfolio might sound odd for some professionals, but there are a lot of lines of work where it can help. If you’re a photographer, you can use a photo book to compile a bunch of pictures you’ve taken to show off your skills. If you’re a website designer or graphic designer, you can take screenshots of the work you’ve done and have them printed in a book. As long as your work involves some sort of visual content that can be represented on a page, you can benefit from a photo book portfolio.

Even writers can use a photo book portfolio to bolster their business. You could include short samples of the work you’ve done with testimonials from the clients you’ve written them for. Really, anything you can do to stand out from the crowd is a big help.

Getting your name out there is one of the hardest parts of running a successful business, so you need to get creative. If you feel like your portfolio could use a bit of an upgrade, try creating a custom photo book portfolio.