Do you have a twitter account? No, then it is high time so, create a twitter account to connect with many likeminded people. You can even follow and communicate with people who inspire you. Twitter is a microblogging platform that allows you to share your views, opinions in 280 characters. This platform has been home to many important conversations that have changed people’s perception of things. You can communicate and learn and grow yourself. Earlier they the limit was 140 characters but not it raised and it helps people in communicating with fewer words.
Business & Twitter
Now, most brands use twitter to communicate with their customers. Brands are using social media platforms to get closer to the customers and understand their needs. You can even analyse your competitors understand them and industry at large. Using relevant hashtags of your industry may help you in attracting more customers. With changing times you must change to go forward. Including social media platforms like Twitter to your companies strategy will help you in improving your sales and driving traffic to your website.
It provides you with opportunities to improve your business and interact with people, explore your competitors and understand them better. Since both you and your competitors have similar types of audience you can visit their profiles and see what they’re doing right and what you’re doing wrong and change your strategies to achieve success. You can bond with people within and out of your industry broaden your horizons and learn and acquire knowledge relating to your fields. You can also reach a new audience by running twitter ads. How cool is that?
In 2019, Twitter has around 330 million monthly active users and by using this platform you can reach that many people and improve your position in the market. If you’re a blogger you can drive traffic your website or if you’re a brand then you can improve your sales. See with simple tips there is a lot you can do on it. Start conversations, be proactive and take initiative.
To set up a twitter account you must create one first.
Create a twitter account
Step1: Go to twitter page in your browser and put your email id and password to log in, if you don’t have a twitter account then follow the following steps to create one.
Step2: To create an account click on signup present at the top-right of the login page.
Step3: Once you click on the sign-up page and it will walk you through the process.
Step4: Fill all the details such as your profile name, phone number or email id.
Step5: Remeber to choose a name that your customer is familiar with. Once you fill all the important information and click sign-up a verification message is sent to your mobile.
Step6: If you have given your mail-id instead of your mobile number. Then you would receive a verification e-mail.
Step7: Once you’re done with the verification process, you can click on Ok and you’re twitter profile is created.
Step8: Follow all the other necessary steps to make your profile complete and explore settings to understand twitter and make changes to your profile as you wish.
Profile Picture
What is the first thing you observe when you visit a Twitter profile? Profile picture, right? See everybody else is the same as you, even when they visit your profile they will also see your profile picture. Make sure your profile is professional. If you’re a company then use your brand logo as your profile picture. People familiar with your brand logo will recognise your profile and follow you. Don’t include your family or pets in your profile picture. It will not give out the professional vibe you’re looking for. People may recognise you with your profile name or profile picture so make sure you add name or profile picture that your customers are familiar with.
Bio & Others
One of the most thing that you should do is add your bio to make your profile complete. It is an excellent opportunity for you to tell people about your organisation and what you do. Since you are given a limit of characters, explain about your company in short and to the point. Include industry-related hashtags in your bio to increase your chances of being seen and get more followers. Don’t forget it is an excellent chance for you to drive traffic to your website.
So add your website or blog link, if you don’t have a website then add usernames of your other social media platforms, it is without a doubt most effective to cross-promote your posts on other social media platforms to increase followers on them. Provide a link will make curious people click on your link and take a look at your products and services. You never know which potential customer may be converted into sales. So do all that you could and use the resources available in your favour.
Follow
Creating an account will take you nowhere, you must follow people in your industry, create relationships with people within your industry. You can follow people who inspire you and your role models, this platform creates a chance for you to engage in conversations with them. Follow your loyal customers too. Don’t follow too many profiles right after your profile is created. Following too many profiles may get overwhelming. You follow others will not be enough you must work on increasing your followers to and for that, you must tweet original content and regularly engage in conversations with people on your posts.
Tweet consistently
Setting up your profile is only the first and foremost step. If you want to help your business with the help of this platform then you must consistently tweet original content. Use the platform to interact with your customers. The more you interact the more people will show interest in your profile. The interaction may include retweeting your customer’s tweets about your products or replying them on your posts. Create an image for your organisation in social media.
It can be an excellent opportunity to increase your brand awareness and reach new potential customers and improve your sales. If you’re wondering why to interact with your customers, here is the answer it will help you in reaching new customers when you reply or retweet their tweet other followers in their account will also see your brand and they may check out your profile and start following you. Retweeting your customer’s happy faces will make your brand more humanly and improve brand popularity in the audience.
Hashtags
Hashtags are definitely important as they bring a lot of engagement to your posts. Conduct detailed research and find the most commonly used hashtags in your industry and use them in your tweets to improve traffic to your tweets. Twitter even allows you to search keywords too. When you enter your keyword in the search box it will display your hashtags or profiles with such keywords making your search easy. It also shows all the trending hashtags for the day beside your news feed if there are any hashtags that relate with your posts use them. There are many tools available in the market that will help you in searching for hashtags with the highest followers.
Mentions & Influencers
You must keep an eye on who is mentioning your brand and what they’re talking about it. Whenever other brands or your customers mention your brand in their tweets don’t forget to interact with them. Responding to tweets may help you in gaining new followers or increase your engagement level. Research and find influencers within or relating to your industry. Follow, engage and collaborate with them to increase your visibility and not to forget these influencers already have a genuine and loyal following, collaborating with them will help you in penetrating into them and increase your followers.
Conclusion
Social media platforms are creating great opportunities for business be it increasing brand visibility or increasing traffic to their website. Twitter is one such platform that is being used by business to improve their sales. It is commonly known that most people believe twitter is for intellectual conversations, so it is a no-brainer that you will find so many influential personalities of all industries here. Be it politicians, celebrities, sportspersons, businessmen etc. Creating a profile in this platform will bring you close to both your customers and peers in the industry.
Nowadays it has become to estimate user behaviour. Customers have a lot of opportunities available in the market so to be their favourite you must know what they like and what they don’t and that is possible only with communication. Use Twitter to communicate and understand them and improve product quality and carter their needs. Individually it will help you grow as a person as communicating with a lot of people will help you become good a what you do and you can get advice and answers to all your queries. So, what are you waiting for set up your twitter account and interact with your customers to improve the business and reach your goals.
