Digital Marketing

Proven Techniques for Improving Your On-Page and Local SEO Efforts

When it comes to achieving better search results ranking and successful SEO campaigns, On-page SEO plays a significant role. The SEO agency in India services focuses on the optimization of a website to enable web crawlers to identify it as an informational site that takes a top spot in the ranking. On-page SEO is a type of process that includes the optimization of every web page of a particular site to boost its ranking on the SERPs. On-page SEO deals with the technical aspect of SEO, such as titles, URLs, and meta descriptions. It also has to do with content found on your website.

The following are on-page SEO tips for obtaining higher rankings:

Provide Quality Content

A site that has quality content is identified by the search engines as useful and will mostly have high rankings on the search results page. Quality content should be unique, meaning that the articles should be original. Firms that specialize in SEO India services can provide insights on how you can develop original content that is informative and engaging to the target audience.

If you have non-text content on your site, then you should include more text and descriptions by describing the images. Your content should also be useful to the reader. You can achieve this by conducting in-depth research on the topic you want to address and you can hire an experienced SEO agency to assist you.

Page Titles, Meta Descriptions, and Content Formatting

Search engines typically go through the page title and meta descriptions, as well as the content. This is to help them in understanding what the page entails and its relevance to a specific search request. You can include keywords in your titles and descriptions and, if possible, add numbers alongside power words.

Heading formatting should be under h1 with the consecutive subtitles as h2 and h3. Your content should be in easily readable font with the important ideas underlined or italicized.

Optimizing Content and Images for SEO

Optimizing content for On-page SEO has to do with conducting keyword research and then including the target keywords in the website content. You can use LSI keywords together with your target keywords to boost your content. LSI keywords refer to a list of words related to the target keywords.

Images make a webpage for interesting and engaging to the user. The downside to using images is that they greatly affect the loading speed of the site. You can, however, use images to your advantage by optimizing the image size, using original photos, using elaborate filenames, and using ALT tag for image descriptions.

Optimizing your URL

A slug is a permanent link that is unique to each website page, otherwise known as a URL. A proper URL should not be more than 255 characters and should include hyphens for the separation of the different sections. Optimizing your URL by grouping pages into categories and adding a breadcrumb menu allows search engines to identify your site faster.

Internal and External Links

Internal links include linking to other pages found on your website. Internal links enable search engines to know about web pages found on your website. It also increases the time spent by users on your site hence decreasing the bounce rate. External links to other popular websites increase your trustworthiness and boost SEO.

Digital marketers skilled in the art of SEO know the importance of local searches. If you want to know how important local searches are then considered the figures released by Google. 45% of all Google searches were local. The number is on the rise as more people get access to the internet. Many people are using hand-held devices, implying thatlocal SEOshould be mobile friendly. Here are two important tips to consider.

The Local Pack

The local pack is the core of local SEO. All your local SEO efforts go towards getting the top three spots of the local pack. When a person enters a search query about a particular local product, the results are displayed on the local pack. Several factors, including competition, influence the best top three slots on the local pack.

Customer Reviews

Customer reviews will definitely affect your Google My business profile. This makes customer reviews a critical component in managing your local SEO strategies. Here is a list of good practices with regards to customer reviews;

  • Never ignore customer reviews, whether positive or negative. Respond to them as regularly as you can.
  • Make it easy for your customers to leave a review. This is because a new research study indicates that most customers need up to 40 reviews to believe that the rating is accurate.
  • Last but not least, the ratings should be realistic, i.e., it should not only consist of 5-star ratings but a mixture of 1,2,3 and 4 stars for authenticity.