In this digital world, everything is connected and vulnerable. Hence, website safety has become one of the crucial things. After all, hackers lookout for vulnerable points in random sites and your website is definitely not an exception. Moreover, website security is not just about data breaches, but it impacts your brand reputation and overall business. This is where SSL certificates come into the picture. SSL stands for Secure Socket Layer. It is a protocol for web browsers and servers to encrypt and secure the data communicated over the internet.
Most businesses ignore website security, risk their customer and client data and end up paying thousands of dollars to hackers. Hence, it is vital to get SSL certificates for your website and escape miserable surprises. Although business owners hear about SSL certificates, as said, they take website safety for granted. Most people are not aware of what exactly is an SSL certificate and its importance. So, to shed some light on the most critical factor in the web, this article will walk you through the reasons why SSL certificates are important for your website. So, shall we get started?
What Exactly is an SSL Certificate?
SSL is a standard security technology that establishes encryption and authentication between a browser and a server or website to protect the data transferred. SSL certificates act as digital documents that verify the identity of certificate holders and display a green padlock on the left side of the URL or address bar. A green padlock with HTTPS right before the URL means you are accessing a safe website. The best part is getting SSL certificates does not break your bank accounts. Having an SSL certificate for a website is both basic and mandatory if you are serious about the safety of your brand and your customer’s data.
4 Reasons Why Your Website Needs SSL Certificates
Have you ever closed the browser tab when you came across “website not secure” or “connection not private” messages when visiting a website? If yes, you might have worried about your data privacy and safety, right? As discussed, hackers just look for cracks to enter into your privacy and steal sensitive information. Fortunately, most web users are already aware of this and stay far away from unsecured websites.
Okay, now getting back into the topic, there is a huge difference between websites whose addresses start with “HTTP” and “HTTPS”. A URL with HTTP is not encrypted and secured. Whereas the websites with HTTPS and a green padlock are properly encrypted and secured with SSL.
Websites that are protected with SSL are most likely to escape from security breaches because the data shared between the server and a browser are encrypted and also secured. Meaning, the data such as phone number, email address, credit card details and other information communicated between two parties are not accessible for other devices or users and even if accessed it is encrypted. So, if you want your website to be safe and secure, you must protect it with SSL sooner rather than later.
No matter if you are an e-commerce website or a fitness blog, users visit you only if they trust you and feel their sensitive data is safe. Hence, you need to show users your credibility and build trust, else you will simply lose them. And you know how crucial website traffic is for your business. So, the only way to tell them that you are a trustworthy brand is to get SSL for your site and show HTTPS and the green padlock before the URL.
As a website without security is a site full of threats. The threats here can be secretly stealing the business or customer data and misusing or demanding money. Whatever the case, you do not just lose money or reputation but customer’s trust which costs you even more. So, it’s highly essential to get an SSL certificate for your website. Once you get it, your customers will see you as a credible and professional brand which will boost your reputation.
Boosts Search Ranking
In 2014, the search engine giant Google announced that SSL with 2048 bit key certificates on websites would give a ranking boost. Since then, HTTPS has become a minor factor in Google’s ranking algorithm. Consequently, Google has been boosting the ranks of websites that are safe and secure for users to enhance its reputation and provide a safer experience for users over the internet.
As a modern business, you may already know how important it is to rank on the first page of search results. So, if you are tired of boosting your rank but failed despite all attempts, give SSL a try. This does not just promote your rank slightly but builds customer trust, and enhances their experience on your site.
Enhance User Experience
User experience is one of the most important factors in boosting website traffic and building loyal customers for your business. Therefore, along with UX/UI and advanced features like online chat, you also need to take care of website security and data safety to attract customers. When users see the HTTPS and recognize their data and activities are safe and private on your website, their experience on your site improves manifold. They will no longer fear to make payments or share their email address or contact number with you. Thus not only their experience improves but also your conversion rate. You can either get an SSL certificate for all your web pages or only for the cart page. After all, your aim should be to promise users that their data is safe and increase your conversion rate and hence grow your business. However, you can decide which certificate to take based on your website needs and online safety policies.
As you can see, there are many important reasons for getting SSL certificates for your website. Website security, customer trust, improved search ranking and user experience are only a few. However, in the bottom line, these reasons result in amazing benefits such as an increase in conversion rates, sales and overall business. Thus, getting an SSL certificate for your website is not just a basic thing but in the end, it favors your business growth.