Your business’s website will make or break you. Your website gives your company visibility, accessibility, and the chance to make additional sales any time of day. Having the perfect website can make a huge difference in your business’s success, so you have to make sure you’re doing everything you can to get your website to people. Here are three things you need to know about SEO.
What Is SEO and Why Is It Important?
SEO, or Search Engine Optimization, is how you improve your site’s presence in a search engine like Google or Bing. A better spot in a search engine means more traffic to your site and, potentially, more sales and clients. Anyone can make a simple website and put it up, but having a great website with excellent SEO will give you a huge leg up on the competition.
Also, improving your site’s SEO is actually quite simple. Taking a little bit of time to improve your website will help bring greater success to your business. You can also hire someone to handle your SEO, and having an expert take care of things will give you a huge advantage over your competitors. If you’re set on doing it yourself, you can use simple software like Search Atlas to track your keywords, optimize your content, and analyze your backlinks.
Use Keywords and Backlinks
If you’d like to tackle your website’s SEO by yourself, you can start by improving the keywords. Keywords are words or phrases that you put on your website to attract traffic. If you own a flower shop and want to attract customers to your website, you might make sure the words “wedding,” “floral,” and “bouquet” were featured prominently throughout your site’s pages.
An expert can spend time researching the right keywords for your business and understanding what should be included on your site. You can start to get a better understanding of what keywords to use just by speaking to your customers. Ask them how they found you and see what they would search to find a business like yours. That’s all valuable information for editing your website.
You’ll also want to include backlinks on your site. Backlinking is just creating a link back to another part of your website. If you’re posting a blog about how to check your own water heater, include a link to the tune-up kit your company sells. Linking back to another page increases that page’s chances of showing up in a search. While you want to include some backlinks, don’t go crazy. No one wants to read a page with a million extra links.
Have Great Content
The goal of your business’s website might simply be to provide potential customers with your contact information. That’s a fine goal, but if you want those potential customers to actually find your site, you’ll have to do a little extra work. Creating great content for your website will increase traffic while also generating new business. If people visit your site and see that you have a regularly updated blog, they’ll trust that you’re engaged with your company and its website.
Well-crafted content should be easy to read, interesting, and updated consistently. A blog about how to pair accessories will provide your potential customers with useful information while also telling them a little bit about your store and your values. The more clients learn about you and your brand, the more they will feel attached to your business. Creating some simple content for your website can go a long way.
SEO isn’t quite as complicated as it may seem. You can easily start improving your site’s SEO by yourself, and when you’re ready to really get to work, hire an expert or purchase easy-to-use SEO software. You won’t regret it.