digital marketing
Digital Marketing

5 Digital Marketing Channels to Test in 2020

It’s a brand new First Quarter, which means it’s time to take a look at your business model for the year ahead. What does your sales pipeline look like? Are your quarterly targets in place? Do you have enough labor to accommodate the upcoming workload? And, most importantly, what marketing campaigns do you have planned?

Ecommerce sites, in particular, need to be especially mindful of their online presence considering it’s the single-largest way you’ll generate leads, make sales, and acquire customers. Read through this list of five different digital marketing channels you may want to implement in the following months to drive business growth and achieve new success.

  • Search Engine Optimization

We’ve talked in length about the value search engine optimization (SEO) can bring to your business, that’s why it sits at the top of our list. If you’re not investing in professional SEO services by 2020, you could be losing out on a serious amount of revenue sitting at the bottom of the search engine results page (SERP).

If you haven’t already, check out our SEO tools guide and link building tactics article that explains why this marketing channel is so valuable. Everything from your URL structure and title tags to meta descriptions and product copy matters… a lot. You need to be certain that your site is as visible as possible when it matches a user’s search intent, so if you don’t know how to optimize your website yourself, you should definitely outsource to professionals who do.

  • Affiliate Marketing

There are several types of affiliate marketing you should explore depending on the products and services you offer. One of the most effective ways to increase your online sales is to tap into the power of social media influencers through affiliate sales.

The setup will look a little different for each partnership, but essentially, you would hire a social influencer within your industry to promote your company and drive traffic to your website. For example, if you sell running shoes, you might partner with a fitness expert, or if you sell designer bathing suits, a swimsuit model who’s amassed a huge number of followers. He or she would post on Instagram with a special discount or promo code using their affiliate link, giving you tons of visibility to your target audience.

If one of their followers converts into a paying customer, your affiliate would earn a commission on the sale. This tactic works especially well because your affiliate is incentivized to earn money while their fanbase is likely swayed by their personal recommendation of your product or service.

  • Content Marketing

In an online world, content is king. Google looks for robust sites filled with informative content that engages users and benefits their experience. Not only does it give you the opportunity to maximize your keyword optimization, but you can also position yourself as an authority in your industry by providing your customers with useful information they’d be glad to receive.

Some examples of content you might post on your ecommerce blog include user tutorials, DIY guides, product reviews, news updates, insider advice, and more. If you don’t have the time to write content yourself, head to a freelance-for-hire site to find a copywriter who can produce for you.

  • Email Marketing

This is a sensitive subject, because if done incorrectly, you could come across as spammy or overly aggressive. However, the right email marketing campaign can be a great way to keep in touch with your potential leads and existing customers to promote future purchases.

It’s all about following the buyer’s journey from the moment they land on your page to the instant they exit your site. We suggest looking into the best ecommerce apps that can supercharge your marketing performance through careful data tracking.

A good Customer Relationship Management (CRM) system should be able to improve your email marketing with features such as:

  • Data synchronization
  • Drag & drop campaigns
  • Segmentation & data acquisition
  • Commerce intelligence
  • Marketing automation
  • Transactional email

  • Seasonal Promotions

Finally, look at the major holidays in the 2020 calendar that have historically driven high sales and think about capitalizing on that business opportunity with seasonal marketing initiatives. Whether you see a spike in sales around back to school time or an increase in orders for Mother’s Day, chances are that you can run a strategic promotion that can acquire even more business.

Let us know what works best for you in the months to come and remember to check back regularly for the best ecommerce advice!