Local SEO has become an increasingly important feature of any marketing strategy. Today, it’s the single most important factor in scaling the Google rankings – at least according to tech giants Verizon. The question of how exactly to accomplish that is not so straightforward, however. Indeed, a modern, agile local SEO strategy requires a degree of soul-searching to really establish what it is that will help your business to dominate the search rankings.
Taking control
The most crucial step in deploying a proper local search strategy is to take control of your listings. To harness local SEO company listings must be properly maintained, according to Entrepreneur magazine. This, in turn, gives you total control over content. As the owner of a business, only you can give facts about it with absolute certainty. Consider a restaurant; local search will deprioritize a business without NAP consistency and without quick access to information such as the menu and bookings forms. Taking control of your business and its immediate online presence, and providing quality information, is important.
Optimizing your content
What do people prioritize in a local search? They’re not looking for wider viewpoints or content tended to a national or international fitting. They want locally tuned info, hyperlocal directions, and content that resonates with them. Make your content locally focused to suit. Google is adept at picking up on local search terms and bringing them together; if your content is genuinely well-focused for the surrounding area, you’ll profit in SEO terms.
Make it accessible
As Search Engine Journal highlights, accessibility is already a very powerful indicator for SEO. For local search, it’s even more important. Locals and tourists who are searching for local businesses will prioritize those with ease of access. Features such as text-to-speech and voice recognition will allow them far easier access to your website and content, and drive them towards your business, whether physically located or a digital service entirely. Focus on that when you build your web content – make it accessible in its very foundations, and every time you add a new building block.
Putting these principles into place will enable a business to take control of their local search. It can seem complicated, but the principles underpinning local search are quite simple. Focus on the local area, make it accessible for everyone, and ensure every last bit of public data is up-to-date.
