automation
Business

The Age of Automation in the Workplace: How & Why to Leverage Technology

Automating the workplace sounds like high-concept sci-fi. Think Black Mirror or Space Odyssey. When we imagine automation, our thoughts often go to robotics, machinery, and artificial intelligence. We visualize automation tools that are so advanced and high-tech that they boggle the mind.

We know that technology exists outside of Hollywood movies. But we also know that this kind of solution isn’t accessible for the typical business owner. Instead, it’s for giants like Apple, Amazon, or Google.

Right?

In reality, automation in the workplace is more than achievable. It is, in fact, a process that can  increase both efficiency and profitability.

Defining Automated Technology in Business

Automated technology has come a long way. And, by “come a long way,” we mean that in many respects, it has grown a lot more rudimentary.

The technology can perform all sorts of functions. While that may include building robots that mimic human responses, it also means taking on daily business processes. Thanks to new technology, automated software can complete many day-to-day business tasks.

But if a person can perform these tasks, why use automation in the workplace instead?

The Benefits of Automated Software

Implementing automation in the workplace has many advantages. The result is an environment that enhances growth opportunities.

Benefits of automation software include:

  • Reduce Operating Costs: Tasks that were once expensive to manage can now see costs fall. Automated technology can often perform tasks faster than a human individual, and at a lower price. A good example of this is the automation of appointment reminders. If sent manually by a staff member, the cost per reminder is around $1.25. This cost goes down to mere cents per call when using automated software.
  • Invest Time Wisely: Many tasks that can be automated require low levels of skill but use a lot of resources. Automating these processes allows high-value individuals to better invest their time. With automation, a sales manager can focus on direct customer contact rather than sending follow-up emails, for example.
  • Gain Instant Scalability:The nature of technology allows it to scale quickly. Let’s return to our example of reminder calls. If your business were required to increase output, you would either need more staff or to invest more hours into sending reminders. With automated technology, you can raise the volume of outgoing messages.
  • Maintain Reliability and Accessibility: Automated software has two significant benefits over human workers. Software is not prone to the mistakes that humans are. It is also always available even when your staff is away. This makes sure tasks are completed accurately and reliably.

Automated Technologies to Empower Your Business Strategy

As you might expect from modern technology, software that allows for automation in the workplace is plentiful. We are seeing new developments and innovations all the time. There are hundreds of opportunities available to streamline workflow. Below is just a handful of examples to give you an idea of what is accessible:

  • Appointment Reminders: Research has discovered that 27% of people miss appointments simply because they forget them. This can have a huge impact on revenue streams. However, reminding all your customers to attend appointments manually can be a resource-intensive task. Appointment reminder software lets you send reminders automatically as you schedule appointments. By doing so, you can drive up attendance while cutting down on costs.
  • Social Posting: Social media is an effective marketing channel for business growth. Many consumers also use social platforms as a way of searching for and accessing brands. The problem is, social investment is a major undertaking. Businesses that are successful on social media tend to spend upwards of six hours or more per week engaging across their channels. Automation can provide an answer to this. Platforms that allow you to create bulk posts and automate them can save on time while allowing you to remain active and engaged.
  • Chatbots: Live chat features are becoming increasingly popular. Your consumers want instant answers and access to your business, but many don’t want to call or wait for an email response. However, having somebody on the end of a live chat means an investment in resources. Unless, that is, you can automate the process. Chatbots are a sophisticated kind of automation that provides a simple solution. They use AI to answer questions from your website visitors and offer basic customer support. They also have a high potential for success, with 69% of people stating they believe it’s a worthwhile service.
  • Lead Generation: When it comes to business growth, lead generation is often the key to success. At the same time, small business management can invariably sink a lot of time and energy into leads that never actually materialize. This is where automation in the workplace comes in. Software is available to take on the laborious tasks like record keeping and information acquisition. Business tools enable hands-off email marketing, for example. They automate data collection and customer qualifying, which allows business owners to hone in on genuine prospects. Now, you can spend your valuable time only on leads that will likely become customers.
  • Supply Subscriptions: Maintaining healthy supply stocks is important for smooth business operation. Running out of resources can be the difference between success and failure. Automated subscription software now exists to replenish your supplies when they start to run low. This means you don’t have to constantly monitor stocks but can be secure in the knowledge that you won’t run out of essential resources.  
  • Proposal Software: Creating proposals for potential clients can be time-consuming and you may want to change things up from (what most people do) which is creating them in Word. That’s where a business proposal template software can come in handy – automating and streamlining parts of the process and having advanced features such as digital signature capability, payment integration, and tracking ability.

Introducing automation into the workplace isn’t a futuristic idea. The reality is that it’s a modern concept that you can use to improve business performance, boost development, and raise profitability. With so many opportunities for growth influenced entirely by automation, 2019 is the year to take a step back. Take a look at your least efficient processes. Then, strategize and find ways to transform how your business operates.