Let’s say you’re running a business, and you create an app for it. Most companies do that these days. You want an individual to download and use your app as much as possible.
That’s the best-case scenario, especially if you have a physical store location. A smartphone user will utilize your app to buy products or learn more about your company.
If you can’t convince a smartphone user to download and use your specific company app, though, you have to attract them to your store some other way. That is where POI APIs come in. We’ll explain what they are and what they can do for you in this article.
What Precisely Is a POI API?
Before we explain what a POI API is, we should start with an API explanation. API stands for application programming interface. It’s a connection that you set up to form between two computer programs or computers.
Basically, it’s a software interface that offers other pieces of software a particular service. You also have what some tech people call an API specification. That’s a standard or document that describes how to build the connection or interface that the API creates.
POI, meanwhile, stands for points of interest. This is a method that various entities use to map what’s in a particular location, such as a city block.
If you add the two concepts together, you get an API, the purpose of which is to show someone using a smart device the best attractions that are around them. Let’s say someone is using a POI API when they are on the go, like if they’re shopping in a city they’re visiting, for instance. It’s best for your business entity if the POI part of the interface is up-to-date about what products you sell and services you offer.
How Can a POI API Get You More Sales?
Again, let’s use the scenario of someone who is visiting a new city, like New York, for example. You have a physical store location somewhere in Manhattan, and the person is using their smartphone as they’re walking close to your store. They decide to utilize the POI API to look for items they want, like clothing or toys for a young relative.
The API offers this person a ranked attraction list based on the most recent data available. The person then decides to walk to a clothing store or a toy store a few blocks over.
If you own one of the stores in question, then it makes sense that you would want the information that the POI API gives this person to be as accurate as possible. They’re not using your app, but this is the next best thing and could garner you a sale.
There Are Companies That Create and Sell POI API Data
The next thing you should know is that there are companies which create point-of-interest APIs and sell them to interested parties. They make these APIs as rich as possible.
They do this by integrating them with the latest product information, pictures, and customer reviews pertaining to each store in a geographic location. If you have an app, and you want to make it as attractive and functional as possible, you can buy POI API data to do so.
There are all kinds of companies and business entities that would do well to buy POI API data. Once you have that, you can overlay your app with that data, so your application becomes richer and more enticing than ever before.
The tips, reviews, and colorful photos you can buy from one of the companies that collects and sells POI API data can work as a marketing method for your business. People who are on the go in a new city want to see as much information about a store as possible before they’re willing to visit it.
This is one of the main ways that people shop nowadays. They pull up location-specific data on their smartphones and visit a store based on what they see. Alternatively, if they can’t find out enough about it, they might go to a competing store instead.
If you operate a business entity, you might want to consider purchasing POI API data. It has many uses, and you can plan your investment strategies and market assessments based on this data. You might open up a new store in a particular location based on what this data tells you.