The future is approaching with unprecedented speed. The business world has always been fast-paced, but it seems like the events of 2020 have sped things up exponentially.
Enterprise digital transformation has gone from being a catchphrase or a long-term goal to now being a necessity if businesses are going to survive. A perfect example of this is cloud computing. At the start of 2020, cloud computing was growing in popularity at a moderate pace. Most businesses were looking to adopt cloud computing over the next 10 years.
The pandemic then hit and employees could no longer go into the office to work. Organizations that already had adopted cloud computing were looking to expand their capacity and infrastructure. Organizations that had not yet adopted cloud computing saw their businesses grind to a halt.
There are many organizations that saw having a website, a presence on social media, or e-commerce as the antithesis of their brand. Now, everyone is scrambling to create an online presence that attracts, keeps, and grows their client base.
The Year 2021 Requires Cloud First Strategies
It is expected that in 2021, most businesses will make cloud centric transformation their priority. This will be seen as they move business-critical operations and applications to the cloud. This is a must if businesses are going to align their external and internal resources. Most businesses will do this while thinking about optimizing and creating safe conditions for their remote workers.
The Expanding Role of E-Commerce
E-commerce is commerce for the 21st century. Brick-and-mortar stores were already on the way out. Even before the pandemic, many big-name retailers were closing their stores. The pandemic only accelerated a trend that was already in place.
Now, more people than ever are shopping online. Even people who were reluctant to shop online have been forced to do so as shopping online has become the only way to get certain products in a safe manner. The pandemic has forced people to choose between risking their safety by going outdoors and getting the products they want by shopping online.
Now, people have become accustom to the comfort of shopping online. They have made countless transactions and have had mostly positive experiences. Even after the pandemic ends, people are going to continue the habit of buying online.
Businesses have had to respond in kind. When you look around, you see that organizations have their own website and are also using third-party e-commerce solutions. Most businesses are offering their products and services for sale using social media sites.
It is not a question of using one form of e-commerce or the other. In 2021, businesses will cast a wide net to see where their customers are purchasing from.
Attempting to stand out from the competition will mean that businesses will adopt deep personalization. Virtual reality, augmented reality, and other unique forms of content will help e-commerce stores stand out from their competition.
What Will Business Look like by the End of 2021?
By time 2021 ends, expect that most businesses will have a full-fledged digital presence. Intense competition will force businesses to create unique ways of using existing platforms and creating new platforms to reach customers.
Competition will be good for customers because they will be presented with an array of options that have been personalized to meet their needs. It would not be surprising if by the end of 2021 some major names in retail and technology have lost their influence.
It is possible that newer and more flexible organizations that are able to quickly adapt to digital business will take the helm. The year 2021 will only move the world farther toward the digital side of things.