Why do Startups and SMBs Prefer Cloud Hosting 

Technology has opened the doors to new businesses and services. The market is full of startups and young enterprises trying to get their proverbial ‘piece of the pie’. Further, digitization has also made it mandatory for all businesses, big or small, to have an online presence – at the very least a website. Established corporations have a strong online presence and have also managed to set certain expectations in the consumers’ minds like minimal downtimes and fast page load speeds.

To begin with, let’s look at some web hosting requirements of a startup or a small-to-medium business.

  1. Usually, for startups/SMBs a cost-efficient hosting plan is the need of the hour.
  2. In continuance with the earlier point, these organizations would prefer to deploy minimal resources initially and have an option to increase them as they grow – scalability.
  3. Being new to the market, as compared to their more experienced counterparts, startups and SMBs cannot afford downtime as it can send out a wrong message to consumers who barely know them. Therefore, maximum uptime is an important requirement.

In a nutshell, a startup or an SMB wants its website to offer an experience similar to that offered by a large corporation in a cost-efficient manner. This helps them establish the brand.

Why do startups and SMBs prefer Cloud Hosting?

In Cloud Hosting, hundreds of servers work in tandem which ensures optimal storage, retrieval, and rebalancing of data. Cloud Hosting offers multiple benefits to site owners. Of these, the following benefits make it a preferred choice for SMBs and Startups:

Page Load Speed

By the virtue of its architecture, Cloud Hosting is not single-server-dependent. For that matter, it distributes data across hundreds of servers at multiple locations. When a user visits the website, the servers closest to his/her location are usually brought into action, reducing the response time and increasing the page load speeds. Many providers also use caching servers like Varnish to further boost the page load speeds.


There are two things to think about when it comes to the cost of a hosting plan:

  1. Can you afford it?
  2. Is it cost-efficient?

For that matter, when you buy any product or service, these are the two questions which can help you make the right decision. If you merely stick with the cheapest option, then you might not be able to get all the services that your business needs. On the other hand, you wouldn’t want to burn a hole in your pocket either. This is where cost-efficiency comes in. With instant scalability, maximum uptime guarantees, and other such features, Cloud Hosting plans are certainly more cost-efficient, especially for SMBs and Startups.


Predicting site traffic is a near impossible task. While you might be able to get it right on most occasions, the question arises when the traffic increases way beyond your expectation. Can your site handle it? Does it have to resources to accommodate a traffic surge? If not, and your site goes down, then your brand might get itself a bad name even before it actually gets going. Cloud Hosting plans offer instant scalability of resources like the RAM and CPU to handle such spikes efficiently.


Startups and SMBs also cannot afford the loss of customers due to downtimes (scheduled or otherwise). Many Cloud Hosting providers offer up to 99.9% uptime guarantee which is a blessing for such organizations.

If you own or manage a Startup or SMB, then do consider Cloud Hosting as a viable option for your web hosting needs. After all, a good Cloud Hosting provider can ensure that all of your hosting requirements are met.