3 Underrated Marketing Tactics You Should Be Using

Marketers are often hunting for the newest tools and strategies to give their campaigns an extra boost. However, in their search for the latest and greatest, many often overlook some of the most effective, affordable methods available.

In this article, you’ll learn about three of the most underrated but effective marketing tactics that you should be using.

SMS Marketing

SMS messages are often underestimated as marketing tools. It’s an effective way to communicate with your customers and share promotions, special offers, and notifications. According to Tatango, the open-rate for text messages is a whopping 99% compared to email’s 20%.

Clients must opt-in to receive these messages, a factor that contributes to the high open-rate. However, there are a few other notable statistics that show why SMS marketing is so effective:

  • 48% of customers prefer to receive updates via SMS.
  • 75% are happy to receive text messages if they’ve opted in.
  • 75% of customers want to receive promotional texts.

The numbers indicate that your potential clients want you to reach out to them via text. You can also use MMS messages in your campaigns, adding images or GIFs for an extra creative touch. Sign up to a bulk SMS service platform to start your campaign.


Most in the advertising industry know that visual content is an essential part of any marketing strategy. Resultantly, companies are using infographic videos to create compelling advertising campaigns. However, many overlook infographics and how they can turn dry information and statistics into an interesting pictorial story.

According to statistics:

  • 67% of marketers create and share infographics.
  • Visual charts and infographics can increase readership by as much as 80%.
  • Infographics increase reader interest and comprehension by 50%.

If your content seems dry and wordy or overly statistical, consider converting it into an infographic to grab consumer attention. 


Email marketing has made quite the comeback in recent years. Even though it has a lower open-rate than text messages, it’s still a great way to generate interest and build relationships with consumers.

If you combine it with a segmentation strategy, you can create customized and individualized messages that’ll appeal to your consumers on a personal level.

Not convinced? Look at these statistics:

  • Email marketing produces the highest ROI, coming in at 3800%.
  • 83% of consumers want to hear from brands via email.
  • 91% of customers will shop with a brand that sends them personalized emails and offers.

A well-thought-out campaign can generate leads and increase your revenue. More importantly, if you want to build a lasting, personalized relationship with your audience, email is one of the best tools in your arsenal. 

Think Outside of the Box

If you’re not including these underrated tactics in your marketing strategy, you’re not thinking outside of the box. Emails are an excellent way to send personalized messages and connect with consumers. However, if your goal is to notify customers about limited-time offers or promotions, SMS is likely your best option.

Don’t be afraid to think outside of the box, especially if your content tends to be text-heavy. Use images, like infographics, to your advantage and make the information appeal to your audience.

By adding these methods to your marketing strategy, you can achieve better results and build stronger customer relationships.