The rise of social media and modern technology has allowed everyone with an idea to become an entrepreneur. However, not all products can make it big as household names. By developing an advanced marketing strategy, one can grow their brand and get customers worldwide.
With all of the competition, a brand needs a clearly defined image, accessibility, utility, supporting influencers, and knowledgeable creators to attract devoted customers.
Here are some examples of great local marketing campaigns to inspire a provocative and effective advertisement to draw customers to one’s business.
- Create a Brand Image
A lot of large companies offer countless goods and services, such as Disney and Amazon. However, they started with a specific niche and expanded their offerings once they could afford it.
One can create a brand image by understanding their main appeal.
- What products draw the most customers?
- Which ones attract the least?
- Does a specific product “type” (e.g., hats, phone cases, mugs) stand out?
- Are there more items in that “type” that the company can create and sell?
Once the organization has discovered its niche, it can perform research in this area to target the right audience. Figure out what else these customers buy and make it.
Releasing products with similar goals and aesthetics in mind, like a fashion line with teddy bear prints, gives a brand a cohesive image.
Successful brands create visual images with color schemes, logos, and taglines that catch the eye and make their products instantly recognizable.
On social media, companies post similarly composed images with crisp lighting, infographics describing their products, and humanistic posts about their employees. The images are aesthetically appealing, infographics are readily shareable, and employee-centric posts build a caring and ethical reputation.
- Be Accessible and Appealing to Customers
If a company only sells through one platform, they cut off the endless potential to reach new customers on other websites. Try to sell through multiple websites, like Instagram, Facebook, Amazon, Squarespace, and the company’s webpage. Also, reach out to local shops to carry some of the business’s products.
A brand’s success also depends on its digital customer service. Providing multiple caveats for someone to contact the company improves the customer’s experience. Having some automation that leads to a human representative nurtures trust and positive responses from customers. An online chat option lets users get answers quickly.
Some brands have forums or online discussion groups where customers can interact with each other and the company, creating a community around the brand. Companies can readily create discussion groups on Facebook for their clientele.
Many household brands have apps to help customers use their services on the go. If the business has a store, they can stock it with kiosks and touch screens to become more user-friendly. People love convenience, and brands stand out when they make lives easier.
Once the brand has become accessible, they still need to appeal to customers. People are more drawn to products that meet a need in their life. Ensure that the company’s website makes the purpose apparent, even if it is something as simple as making someone laugh.
Try to build a devoted customer base with promotions, giveaways, sweepstakes, polls, and surveys. These strategies attract consumers and help the company figure out what the people want. Cultivating human connection can create an emotional tie to the brand as well.
- Reach Out to Influencers and Promoters
In the social media age, companies have relied on influencers to promote their products and get the name out there. With between 3.2 and 37.8 million influencers existing on YouTube, TikTok, and Instagram, businesses have tons of options to advertise their products.
Many influencers have hundreds of thousands of fans who will see them posting an image or video promoting the product with a discount code. The fans will click on the link to learn more about the brand and may purchase some goods or services.
Since 2014, FabFitFun has worked with 10,000 influencers for marketing. As a result, their company grows three times its size each year.
Try to find influencers that work within the company’s sphere. For example, a makeup brand would work with beauty gurus, a clothing line with Instagram models, and fitness products with athletes.
Ensure the influencer enjoys the product before committing to them. If they have not already been a customer, send them some samples to gauge their interest.
One does not need to reach out to the biggest influencers. Some local marketing examples involve collaborating with nearby micro-influencers with smaller audiences because these individuals will more likely use the product.
- Develop Expertise
People are more likely to trust brands that have authority in their field. Customers can differentiate when people know what they are talking about or are rehashing information they barely understand.
While everyone involved in the brand does not need to know everything about the material composition, physics, chemistry, and manufacturing of every product, they should at least have a basic understanding. Hiring various experts who can provide valuable information about different aspects of the product will help customers and employees better understand the item.
Creating an informational, SEO-friendly blog also helps increase search engine traffic and attract new customers. People may research a question they have concerning a good or service the brand provides and stumble upon their website. The various experts can write posts concerning their expertise to develop authority.
Brands with blogs that post 16 or more posts each month get 3.5 times more web visits than those that post under four. Consistently posting quality content shows potential customers that the employees have expertise in their field and understand their products.
A brand can break through industry noise by employing some of these local marketing examples and expanding to a wider market. Developing a cohesive brand image, appealing to customers, collaborating with influencers, and becoming experts all help companies stand out from the pack.
The modern age makes it easier than ever to start a brand, but people need to work harder to get noticed. Through careful and consistent advertising, one can become a household name.