Don’t you agree that getting a new site live and into the search results page is a challenging task? And what if you do not know the SEO tips and tricks that help you get your page on the top of search results? Not having enough understanding of the SEO techniques might leave your website in the dark.
However, the reality is that SEO is no rocket science. Yes, it takes time to master SEO and learn the techniques, but you do not have to spend years learning the fundamentals. It will help if you have the correct guidance and knowledge to learn the tools to optimize your site in the right direction.
If you are starting a new website, you can consult SEO services and enhance your brand’s visibility online. Following are 7 vital SEO tips for a new website.
1. Domain name
Remember to choose the best domain name for your website. Pay attention to details like spelling, branding potential, and keywords. If your firm’s name can be misspelled, then there is a chance of getting missed too. Ensure that your domain name is easily spelled and short. A branded domain will help you build trust and enhance your value. You will not get a good ranking simply by having a keyword in the domain, so do not emphasize it.
2. Keyword research
Before adding content to your website, do not forget to look for your audience’s correct keywords while searching for your products or services. Do not choose broad or generic keywords; instead, choose long and specific keywords that make the search easy for the audience. Do not use keywords that do not have relevance to your business and those which do not convert the audience into customers. Each page on your website should target its own set of relevant and closely related keywords.
3. Google-friendly content
Before you start making SEO efforts, ensure good quality content that educates, attracts, and engages the users. There are various types of content like blog posts, text, brochures, FAQs, videos, images, and infographics. After knowing what your users are searching to find your related product or service, craft your content and optimize it. Include target keywords frequently but do not overdo it. Make sure to add new content timely to your website, where you share useful information.
4. Website code
Apart from writing content, it would be best to focus on the way to optimize your website’s code so search engines can also read your content. It will help your site rank higher in search engine results. Try to use canonical tags as they will inform search engines regarding what content is original and duplicate. And yes! Avoid dynamic URLs as these are ugly and do not disclose anything about your website to the audience.
5. Title tag
Do you know that Google will display your title tag as your page title for each search result? Not only this, but the title tag also appears as the text that will display in the user’s browser on the visiting your page. It is essential that your pages have SEO-optimized title tags and target the keywords. Try to keep the tag brief and straightforward. An ideal title tag should describe the content accurately. Do not forget to start your title tag with the target keyword but do not overstuff it.
6. Meta description
It is a short piece of information below your site’s title and URL in Google’s search results. Adding a brief description on each page of your site gives you an added advantage and enhances traffic. A detailed meta description will make users click on your site instead of the competitor’s site, thereby increasing conversions. It is because it lays a significant impact on the users. It mentions the features that users will benefit from and are ideally between 100-150 characters.
7. Google Analytics
Google Analytics is tracking software that allows you to monitor how people find your website and how the audience uses the site for free. It is a great tool to find an opportunity for optimizing your website for target keywords. In other words, setting Google Analytics helps you analyze your website’s performance. It also updates you with new opportunities to make your website search optimized. So, ensure to check the tool regularly for improving your website.
If you have built your website and follow the steps mentioned above, then you are on the right track towards SEO success. It will help if you focus on creating a website that gives users what they are looking for and optimizes it. However, remember, it will take time for search engines to enhance your traffic.