Ever heard of Social media? Wrong question.
Do you have a social media account on all platforms from Facebook to Pinterest?
Do you have a personal account or business account? How active are you on these platforms?
Too many questions running in your head? Don’t worry, everything is under control. If you’re an organisation that already social media in your game plan. Good Job!!! You’re on the right trail. But if you’re one of those organisations that are still hesitant to add social media to their business strategy. You don’t know what you’re losing.
If you want your business to flourish then you must adapt to the changing times. Businesses immune to changes face difficulties in the long run. Remember the time people only knew about paper ads, but with an introduction to radio ads have brought in a lot of business. When they thought radio ads was it then they were introduced to tv ads and this completely shifted the dynamics of a business. In this race to win over the customers, not every business emerged as a winner. Some were too uptight and didn’t see the potential of these new advertising systems and ended up closing their business. Whereas, some business took the risk to adapt to these changes and eventually become one of the top brands we know today.
So, as a business, you must always prepare yourself to take a step towards changes as they lead to a new world. Every day many people starting a business and are competing for the same audience. To outguess them you must always be on your toes and use all the available resources to improve and develop your business.
Social media & Business
Coming to the social media platform, it has become a global phenomenon. Don’t you agree? People use their mobile phones for everything, from professional to personal. They share and store too much information in their mobiles and social media is one of many things they spend their time on. When they’re bored or interacting or connecting with a long-lost friend social media is where you will find them.
According to recent stats, there are around 5.11 billion unique mobile users? Can you believe it? And in that around 4.39billion users have access and use the internet. Interesting around 3.5 billion users are using social media platforms. In the past 1 year, the penetration has been pushed to 45% and around 288 new users have joined the social media. If you’re still wondering how all this is going to help your business? Globalization has brought all businesses together irrespective of their countries and culture and made this world a huge market place where anybody can sell to those willing to buy. So, you have access to people willing to purchase your products around the world. And the best way to interact with them is social media.
With social media, you can tap into your targeted audience all around the globe and take your business to new heights. Not that many people will know about your brand and what you do? It is a win-win situation for your brand as you can interact with your customers to understand their preferences and at the same time improve your business.
Here are a few benefits of using social media in your business strategy.
Benefits of Social media
Brand awareness
No matter how good your product or idea is, to penetrate the new audience it is important to improve your brand awareness. And the best possible way to do it is social media platforms. Did you know? 60 per cent of people said they encounter new products on these platforms. If you’re not using social media platforms to promote your products then you’re missing the chance to be discovered by such an audience.
You cannot leave cracks because it becomes easy for your competitors to gain your competitors. And many CMO’s have said that social media has an impact on brand awareness. It is seen that brand awareness, loyalty and ultimately your sales. Every business has a niche and targeted audience it is just that these platforms bring you closer to your audience and helps them in discovering you and interacting with you. Now more people can know about your business and which in turn will improve your business and drive your sales.
Social Advertising
Social media advertising may still be new, but it sure has a promising future. The social media has launched paid advertising back in 2005 and it has managed to make a good amount of revenue. From the past few years, its numbers have proved that it is here to stay. Compared to traditional advertising methods, it is more dependable and cheaper.
You can reach your targeted audience through social media ads, increase your lead conversions and get higher ROI. And one of the best things about these ads is you can see how you’re ads are performing in real-time, which is not possible with traditional methods. Even if your ad is not working out the way you want it too, you can simply remove it instantly. Not to mention this is the perfect way to reach your audience and drive more sales.
Increase Communication
If you want to understand your audience preferences better. Then you must interact with them and social media platforms are one of the best ways for it. It encourages two-way communication and collects feedback from your customers too. Not everyone likes the same thing, people have different choices and so do your targeted audience. So to understand your audience preference engage in conversations with them.
You can create a platform for them to share their ideas, thoughts and queries to know them better and respond quickly to their needs and the best thing about social media is, it never sleeps and so is your business. Not all your targeted audience stay in the same time zone when you’re sleeping it may be morning for someone else. So to keep the communication flowing see that your team is working round the clock. And there are many tools available in the market to streamline your social media postings, etc.
Reaches different demographics
Social media douches the demographics barrier. You see people of all age groups are highly active on social media. So it means you can reach your targeted audience no matter in what age group they’re. You can communicate better with your audience and many customers are checking social media accounts of a brand to understand them and their business. So it is a must for your profile to maintain all the latest information about your brand such as your products, latest offers, services, etc. You can also share your happy customer’s testimony so they know the public opinion of others. You can also give an inside view of your brand to customers such as how your products or made, how is your office environment and employees etc.
Increase Web traffic
You can drive more traffic to your website with social media ads and posts. Along with improving your visibility, gaining the attention of potential customers it also drives traffic to your website. Including your website address on social media platforms makes a lot of difference. Whenever people visit your profile and are interested in your brand and wants to know more about your brand they can click on your website address to visit it. And not to mention you never know which lead may get converted into a sale and become your loyal customers. So it is important to seize every opportunity to boost your sales.
Customer Service
Social media is highly popular and it has extensive reach and dynamic functionality which will work wonders for your business. If your customers are satisfied with your products and services that is when your business will grow. Selling products doesn’t end your job there. You must take care of all your customers needs even after it. Your relationship with your customers goes beyond sales. So you can use social media platforms to understand their needs and cater them better. If they see you’re dedication there are chances of them recommending your brand to other their dear ones and stay as your loyal customer for a long time. And not to forget all this is available at a low cost.
Social media is everywhere.
Can’t avoid it? So, why not use it for your brand’s benefit.
Social media has become an important or undetachable part of a person’s life. It allows you to stay at the top of your game and communicate better with your audience and for sure stay a long time in your audience’s head. For all those wondering how it will help you in boosting your business. It has a lot more potential than traditional methods.
Conclusion
Many major brands are successfully using social media platforms to improve their business and communication with their audience. Many small or new businesses are gaining exposure through social media and building their audience base with their audience. You can even partner with influencers to promote your products and develop your business. Use social media platforms to up your customer service game and provide satisfaction to your targeted audience. There are many ways social media can help your business and drive sales. As long as people are using social media platforms you can use it to flourish your business. What are you waiting for? The stage is set, use it to improve your business, sales and take your business to new heights.
