card
Commerce

How to Become an E-Commerce Merchant That Stands Out

According to Statista, the number of online shoppers in the United States alone is expected to grow to about 230 million by the year 2021.

This number suggests that a lot of individuals are doing their shopping on the internet. And it means that creating a well-optimized e-commerce store can bring profits.

On paper, it may sound simple, but once you start working on a project like this, the situation changes. There are a lot of aspects that can make or break your business on the internet. Here are some tips to ensure that you have a store people want to visit.

Tip #1 – Self-Fulfillment versus Third Party

There are two options when choosing a business model. The first one is taking care of every little thing yourself. And the second is leaving certain aspects in the hands of a third party.

The choice usually comes down to experience and resource availability. For instance, if you were to try print on demand, it would be in your best interest to find a platform and a product supplier.

Eliminating problems like storage, delivery, returns, and shifting focus on marketing and driving sales helps a ton. Printify is certainly one of the best print on demand Shopify app. It offers over 250 products, has more than a thousand 5-star reviews on Shopify’s platform, and even 90 printing facilities in the world.

Given how much of a pain it is to be in charge of every process involved in the business, it would be better to get some help from a third party. Even more so when you are starting out and lack experience.

Tip #2 – Do not Rush Things

Image source: Pexels.com

If this is a sustainable project you want to build, take your time and think everything through carefully. Emphasize what product you want to sell. It should be something that interests you as it will be easier to find motivation when you need to start the marketing campaign.

Research the market and find out whether your business idea is in demand and would receive interest from potential customers. It is better to be safe than sorry as rushing in without proper preparations will cause a decrease in motivation when things do not work out in your favor.

Tip #3 – Incorporate Social Media Into Your Marketing Campaign

According to the research by BroadbandSearch, the time spent on social media for one person on average was about 90 minutes. This number has grown to 150 minutes in 2019.

People are spending more time on the most popular platforms, and there are new users joining all the time.

Social media is a perfect method to establish a great relationship with your audience as it allows you to organize contests and giveaways. Plus, you can interact with them directly by responding to their questions, or incentivize to send you their content which you share on your profile.

Finally, you have influencers who can take your business to the next level by simply mentioning you in their post.

Overall, social media is a powerful ally as far as different marketing channels go. Investing more of your resources into it is a safe bet, especially when you have some money to spare.

Tip #4 – Search Engine Optimization

Organic traffic from search engines is valuable because visitors from Google end up on your website after typing a specific keyword. Such kind of traffic is more likely to convert into a seller.

SEO also helps with raising brand awareness because the higher you are on search engine rankings, the more people will acknowledge you as an authority in the industry.

Search engine optimization is a long-term marketing strategy that benefits those who are planning on building a sustainable project. Look to excel in creating an SEO campaign that will help with acing the competition and stand out from other brands.

Tip #5 – Accommodate Mobile Users

OuterBox has recently published an article a couple of months ago about mobile shopper behavior. According to them, 79 percent of mobile users have made at least one purchase via smartphone in the last six months. Also, it is projected that around half of the shopping will be done via smartphones and tablets in 2021.

The numbers speak for themselves. Your website ought to be optimized for mobile shoppers. In fact, if you are doing good, you may want to consider developing an app for smartphones and tablets as well.

Tip #6 – Research Competition

Competition can be more than just that. Other brands may work as a source of inspiration. There may come a time when you are struggling with your business and have no idea what to do next.

Looking at how others are carrying out their tasks is a good way to restart things from your end. Follow them on social media, subscribe to their newsletter, and check out what their website is like.