Digital Marketing

How to get noticed in the busy world of Instagram

According to Hootsuite, 1.1 billion people use Instagram monthly. These are active users – not people who started an account because they thought that it would be a good idea to use it for their social media marketing.

This means that Instagram users have a fortune of choices when it becomes to accounts to follow and engage with. So you need to do something special with your account if you want to gain the attention of these 1.1 billion people. First, follow back! You can do this via automation with an Instagram bot from IncrediTools. In this article, we’ll give you some tips on how you can do this.

Make your pictures stand out

Instagram is a site for sharing pictures and videos. Users are looking for out-of-the-ordinary, superior-quality pictures that they can put their stamp of approval on. So only share your best photographs and images on Instagram. If a photo is blurry or not in proportion, delete it! Don’t risk publishing it as this will only have negative consequences for you. Even the filters that the social media platform provides won’t fix a photo which is not good in the first place.

Stand for something

If you want to get noticed by a particular group of people, or you want to highlight your skills and expertise in a specific area, make sure that your posts are aligned to this. If, for example, you’re a foodie blogger and you want people to notice you so that you’ll be invited to more foodie-related events, post stunning pictures of the meals at restaurants that you go to with a mouth-watering caption that is appropriately hashtagged so that users will find your posts easily.

Consistently post in line with your chosen niche so that Instagram users begin to know you and what you’re interested in. Remember that it takes a number of times for people take notice of you so keep on publishing!

A bit more about hastagging

A hashtag is a way for people to find posts that are of interest to them. So, for example, if you own a nursery and you want to promote a special that you’re having on roses, you’ll use #plants for your posts as people who are interested in plants will use this particular hashtag to find what they are looking for. Thus, you’ll be putting your content under the noses of potential digital customers. So make sure that you use hashtags that describe your posts well so that you can connect with people who are interested in your niche.

Use your bio space wisely

Just as you should be descriptive with your captions so too should you be with your bio. Remember that this space is the first thing that people see when they visit your profile. So use it wisely. Don’t blandly describe what you do and post a generic link to your home page. Be creative and daring. Take a risk and show people who you are. You may not get hundreds of thousands of followers with this strategy but those who follow you will be more likely to be those people who are genuinely interested in what you have to say and thus will be more inclined to stay with you.

Show your community some Instagram love

Identify influences in your niche and turn on the notifier that alerts you when they post. Make meaningful comments on their posts that add value to what they are trying to get across. To carry on with the foodie example, if you get notified that a fellow influential foodie blogger is attending an event at a particular restaurant, ask:

  • What ingredients are in the specific dishes,
  • How the dishes are cooked, and
  • Where the particular restaurant is.

This is so that others who are viewing the post and the interaction may be convinced to try the restaurant out.

It’s very easy to get lost on Instagram. However, you should avoid this at all costs because it is a very powerful social media marketing tool as it allows you to get creative with showcasing your business visually. Follow the hints and tips that we’ve shared above, and you’ll be well on your way to standing head and shoulders above the crowd!