It feels good when you realize that your online marketing strategies are working. You thought of the plan and hoped that everything would move in the right direction. After using web analytics tools to determine the results, everything looks positive. If you have no idea what you’re looking at, these are the signs that your marketing tactics are working.
You have more visitors
It’s a good thing when you have more web traffic. It means that your website is more visible to different people. Your page might have a higher ranking in Google. More people also shared the links to your website. While web traffic doesn’t give a complete picture, it’s a step in the right direction. You have to analyze the quality of traffic received further. It should be the right demographic group. If it is, it’s only a matter of time before you convert them into paying customers.
The bounce rate is low
The bounce rate refers to the number of people who visited the website and decided to leave. If it’s high, it means that users only stayed for a while before closing the tab. They didn’t like what they saw, or they found it irrelevant. Therefore, having a low bounce rate means that you’re doing things right. Your website has the right content. People like the page, and it gives them the necessary information. They also found it easy to explore the page since the web design is spot-on. Even the page load speed can contribute to the decrease in bounce rate. If it’s quick, users will like it. Otherwise, they will leave the page, and it contributes to the increase in bounce rate.
There are more brand mentions and reviews
Having more reviews is also a positive sign. People read reviews before deciding to buy products and services. If there are more positive reviews and brand mentions, it helps the business. It’s better to let others speak on behalf of the company. Other potential buyers will trust what previous customers have to say. If you successfully convince more people to write reviews, you’re doing a great job.
You receive more inquiries
The good thing about online marketing is that it brings potential customers closer to the company. If you’re getting more inquiries, it shows that the marketing strategies are working. People saw your website and want to know more about what you offer. Of course, you have to make an effort to respond to all these questions. Otherwise, potential customers will look for other options.
The conversion rate is high
Ultimately, the goal of online marketing is to increase the conversion rate. It refers to the number of people who decided to purchase the products and services after exploring the website. When the conversion rate is high, it means more profits. Businesses have to ensure a high conversion rate to call the online marketing efforts a success.
Hopefully, you will see these signs. It takes a while before you can see the fruits of your hard work. Don’t worry if it’s taking too long since it’s normal for businesses. If you keep working, you will see the expected results.